An Appliance Store Wants to Get Customers Who Are Buying

question 50

Multiple Choice

An appliance store wants to get customers who are buying an upright freezer to trade up to the more expensive self-defrosting model. Which of the following practices can be used by the store to achieve this goal?

• A) Price lining
• B) Leader pricing
• C) Variable pricing
• D) Odd pricing
• E) Price bundling

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Definitions:

Gender Difference

Refers to the distinctions in behavior, biology, and societal roles attributed to males and females based on their perceived sex.

Loneliness

A difficult and typically negative feeling resulting from being isolated or without company.

Shyness

A feeling of apprehension, lack of comfort, or awkwardness especially when a person is around other people, often stemming from fear of being negatively judged or evaluated.

Low Self-esteem

A condition characterized by a lack of confidence and feeling poorly about oneself.