Premium Branding

question 87

Multiple Choice

Premium branding:

• A) is an example of leveraging strategy used to bolster a retailer's private-brand sales
• B) offers the consumer a private label at a comparable manufacturer-brand quality, usually with modest price savings
• C) is primarily a manufacturer product strategy
• D) is often called house branding
• E) is a risky private-branding strategy because the act may constitute trademark infringement

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Definitions:

Rent Increases

The upward adjustment in rental charges, typically on an annual basis or at the renewal of a lease agreement.

Slope

The slope of a line is the numerical value for the inclination or declination of that line and is expressed as a ratio of the change in the vertical variable over the change in the horizontal variable from one point on the line to the next.

BTU Rating

A measurement of thermal energy that indicates the heat output of an appliance or heating system, where one BTU represents the amount of energy needed to raise the temperature of one pound of water by one degree Fahrenheit.

Level of Insulation

The extent or thickness of insulating materials used in a structure to reduce heat transfer and improve energy efficiency.