Which of the Following Is a Vendor Who Forms an Alliance

question 34

Multiple Choice

Which of the following is a vendor who forms an alliance with a retailer to help gain consumer insight, satisfy customer needs, and improve performance and profit across a category?

• A) Assortment supervisor
• B) Consumer advocate
• C) Category manager
• D) Category captain
• E) Category specialist

---

Definitions:

Fixed Expenses

Costs that do not change with the level of production or sales activity, such as rent, salaries, and insurance.

Financial Advantage

An economic benefit or superiority that a person or entity holds, giving them a better position in financial transactions or comparisons.

Fixed Expenses

Expenses that remain constant regardless of the volume of goods produced or sold within a specific time frame, like lease payments or wage bills.

Financial Advantage

A benefit gained in terms of financial health, growth, or savings that gives a business or individual a competitive edge.