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How can increasing assortment adversely affect customers?
Communication Medium
The channel or method through which communication occurs between sender and receiver, such as email, phone, or face-to-face interactions.
Social Media
Digital platforms that facilitate the creation and sharing of information, ideas, and other forms of expression via virtual communities and networks.
Information-Carrying Capacity
The maximum amount of information that a particular medium or channel can effectively convey to the receiver.
Computer-Mediated Groups
Teams or collections of individuals who interact and communicate primarily through electronic means, such as email, social media, and other digital channels.
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