What Is the Primary Advantage for Retailers to Be Vertically

question 27

Multiple Choice

What is the primary advantage for retailers to be vertically integrated?

• A) Retailers have realized that to stay competitive, they must become vertically integrated
• B) Retailers can develop unique merchandise sold only in their stores; retailers can expand their services easily to the Internet because they can direct orders to the manufacturer; retailers have realized that to stay competitive, they must become vertically integrated; and customers preferring retailers that are vertically integrated are all advantages.
• C) Customers prefer retailers who are vertically integrated
• D) Retailers can expand their services easily to the Internet because they can direct orders to the manufacturer
• E) Retailers can develop unique merchandise sold only in their stores

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