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Would Most Likely Be Used by a Marketing Manager Who

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would most likely be used by a marketing manager who needs to determine ROMI coefficients.


Definitions:

Display Rules

Socially learned norms and regulations specifying which emotions individuals can show in particular situations.

Emotional Expression

The way individuals convey their emotions through facial expressions, gestures, and vocalizations.

Ekman

Refers to Paul Ekman, a psychologist renowned for his work on the classification of human emotions and their relation to facial expressions.

Cannon-Bard Theory

A theory in psychology that suggests emotions and bodily reactions occur simultaneously, rather than one causing the other.

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