In the Product Hierarchy,which Level Would Most Likely Generate Positive

question 2

Multiple Choice

In the product hierarchy,which level would most likely generate positive word- of- mouth and customer loyalty?

• A)core product
• B)expected product
• C)augmented product
• D)potential product

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Definitions:

Delay

The act of postponing or holding off an event, action, or operation.

Avoidance Conditioning

A learning process in which an individual learns to prevent the occurrence of a negative or unpleasant outcome.

Classical Conditioning

An instructive procedure where two stimuli are regularly associated, causing a response at first provoked by the second stimulus to later be provoked by the first stimulus exclusively.

Over-the-Counter Medication

Drugs available for purchase without a prescription, used to treat common or minor ailments.