To Attract a Target Audience of 25- to 35- Year-

question 39

Multiple Choice

To attract a target audience of 25- to 35- year- olds,Godiva began running advertisements that resembled fashion advertisements. Godiva also began purchasing ad space in Vogue and Vanity Fair. In doing so,Godiva altered the element of its marketing- mix strategy.

• A)promotion
• B)product
• C)price
• D)place

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Definitions:

Self-determination Theory

A psychological theory focused on motivation that suggests people are most motivated to grow and change when their needs for autonomy, competence, and relatedness are fulfilled.

Intrinsic Motivation

The drive to engage in an activity for its own sake, due to the personal satisfaction and fulfillment it provides, without external incentives.

Extrinsic Motivation

Refers to motivation driven by external rewards such as money, fame, grades, and praise.

Intrinsic Motivation

The drive to engage in activities for their own sake, for the pleasure and satisfaction derived from participation, rather than for some separable consequence.