Which of the Following Would Most Likely Be Used by a Marketer

question 26

Multiple Choice

Which of the following would most likely be used by a marketer gathering customer insights about unmet and unrecognized customer needs?

• A)data mining
• B)loyalty surveys
• C)in- depth interviews
• D)trendspotting

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Definitions:

Uncollectible

Accounts receivable that are deemed to be uncollectable and thus are written off as an expense.

Receivables Accounting

The process of recording and managing the money owed to a business by its customers for goods or services offered.

IFRS

International Financial Reporting Standards, a set of accounting guidelines that govern how financial statements are prepared and presented globally.

GAAP

Generally Accepted Accounting Principles; the standard framework of guidelines for financial accounting used in the United States.