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Why Is It Important to Define the Market When Conducting

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Why is it important to define the market when conducting a situation assessment?


Definitions:

Illusory Correlations

The cognitive bias of perceiving a relationship between variables (typically people, events, or behaviors) even when no such relationship exists.

Cognitive Maps

Mental representations of physical locations, allowing an individual to visualize paths or navigate spaces they have experienced.

Algorithms

Step-by-step procedures or formulas for solving problems or completing tasks, often used in computing and mathematical problem-solving.

Base-Rate Information

Statistical information about the general frequency of an event or characteristic within a relevant population.

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