Examlex
Which of the following marketing strategies is LEAST likely to generate long- term success for a firm?
Current Ratio
A financial ratio indicating a firm's capacity to settle short-term debts using its available assets.
Return on Assets
A financial ratio that indicates how profitable a company is relative to its total assets, measuring efficiency in using assets to generate earnings.
Annual Sales
The total revenue a company generates from its operations over the course of a single fiscal year.
Total Debt
The sum of all liabilities and obligations owed by an entity, both short-term and long-term.
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