In Addition to Regular Alka- Seltzer,there Is an Alka Seltzer

question 138

Multiple Choice

In addition to regular Alka- Seltzer,there is an Alka Seltzer product for each of the following: cold sufferers,people with upset stomachs,people who can't sleep,people with allergies,and people who have a worse than normal headache.The manufacturer of Alka- Seltzer is using a(n) to reach as many different target markets as possible.

• A)undifferentiated strategy
• B)downward line stretch
• C)cannibalization strategy
• D)upward line stretch
• E)full line strategy

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Definitions:

Legally Sufficient Consideration

Value legally recognized by the courts, required for a contract to be enforceable, involving a promise, act, or forbearance.

Aggravated Identity Theft

A crime involving the unauthorized use of another individual’s personal information to commit fraud, especially under circumstances that exacerbate the crime's severity.

EU Data Protection Directive

A decree issued by the European Union (EU) that prevents European companies from sharing ESI with countries that do not provide the same level of protection for the ESI as the EU.

Consideration

The value (such as cash, goods, or services) exchanged between parties in a contract, making the agreement legally binding and enforceable.