Arm & Hammer Began as a Producer of Baking Soda

question 142

Multiple Choice

Arm & Hammer began as a producer of baking soda.Now the company manufactures detergents,deodorants,and fabric softeners under the Arm & Hammer brand name.Arm & Hammer uses a strategy.

• A)downward line stretch
• B)brand extension
• C)cobranding
• D)cannibalization
• E)product line contraction

---

Definitions:

Stressed

Experiencing mental or emotional strain or tension resulting from adverse or demanding circumstances.

Healthy

describes a state of complete physical, mental, and social well-being, not merely the absence of illness or infirmity.

School-age Children

A developmental stage referring to children who are attending primary or elementary school, typically ranging from 5 to 12 years old.

Two Parents

Referring to a family structure that includes two guardians or caregivers, typically a mother and a father.