Which of the Following Accurately Describes a Product Category Manager

question 40

Multiple Choice

Which of the following accurately describes a product category manager?

• A)A product category manager is responsible for moving a company's product mix from generic to branded.
• B)A product category manager is also called a sales manager.
• C)A product category manager coordinates the mix of product lines within a general product category and is responsible for the addition of new product lines.
• D)A product category manager works for a company that relies solely on individual branding.
• E)A product category manager coordinates the development of brand equity for a specific brand name.

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Definitions:

Elastic Demand

A situation where the demand for a product is sensitive to price changes.

Deadweight Loss

A loss of economic efficiency that can occur when the equilibrium for a good or a service is not achieved, resulting in a mismatch between supply and demand.

Deadweight Loss

The loss of economic efficiency that occurs when the optimal level of supply and demand is not achieved.

Labor Market

The demand and supply of labor, in which individuals look for jobs and employers search for employees.