A Winery Introduced a Brand Wine That It Priced Twice

question 110

Multiple Choice

A winery introduced a brand wine that it priced twice as high as its other wine.This is an example of product extension by a(n) .

• A)downward line stretch
• B)product mix
• C)upward line stretch
• D)prestige stretch
• E)cannibalization strategy

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Definitions:

Written Text

Written text consists of characters, symbols, or letters recorded on a surface, conveying information, ideas, or stories.

Discriminate

The action of unfairly treating a person or particular group of people differently from others.

Quantities

Numerical amounts or values that represent the extent, size, or number of something.

Symbols

Abstract units of information that stand for or represent objects, ideas, or actions, forming the basis of human communication and thought.