Kodak Markets Cameras,film,X- Ray Film and Equipment,printers,motion Picture Film,and Batteries

question 20

Multiple Choice

Kodak markets cameras,film,X- ray film and equipment,printers,motion picture film,and batteries.Kodak is likely to have who coordinate the mix of the product lines.

• A)venture teams
• B)communication teams
• C)product category managers
• D)brand managers
• E)market managers

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Definitions:

Value Creation

The process by which goods or services are provided that offer customers better value than those of competitors, either through lower price or by providing greater benefits and service that justifies higher prices.

Competitive Advantage

Achieving a superior position in the marketplace through distinctive products, services, or processes that competitors find difficult to replicate.

Manufacturing Costs

Expenses directly related to the production of goods, including raw materials, labor, and overhead costs involved in the manufacturing process.

Market Price

The current price at which an asset or service can be bought or sold in a marketplace, determined by supply and demand.