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Explain cannibalization.How does line extension strategy increase the risk of cannibalization?
Economic Shopper
A consumer primarily motivated by price and value, seeking to maximize benefits while minimizing costs.
Shopping Orientation
The approach and attitude a consumer has towards shopping, influenced by factors like convenience, product quality, and price sensitivity.
Ethical Shopper
A consumer who makes purchasing decisions based on the ethical production, sourcing, and impact of products on society and the environment.
Mesmer
Refers to Franz Mesmer, an 18th-century physician who proposed the theory of animal magnetism and is considered a precursor to modern hypnotism.
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