Which of the Following Statements About Innovation Is True

question 28

Multiple Choice

Which of the following statements about innovation is true?

• A)Customer perception has nothing to do with the definition of innovation.
• B)A product may legally be described as new and innovative for three years.
• C)Innovation is anything that the marketer decides to call new.
• D)The FTC has created a legal definition of the term innovation.
• E)A product may be called an innovation even though it is not significantly changed from its predecessors.

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Definitions:

Lithium Carbonate

A chemical compound used as a mood stabilizer in the treatment of bipolar disorder and other psychiatric conditions.

Tranquilizer

A drug used to reduce tension or anxiety, often by depressing nervous system activity.

First-Generation Neuroleptic

A class of antipsychotic drugs developed in the 1950s, used primarily to treat schizophrenia and other severe mental disorders.

Thorazine

A medication primarily used to treat psychotic disorders such as schizophrenia, known chemically as chlorpromazine.