Marketers Classify Innovations Based on Their

question 50

Multiple Choice

Marketers classify innovations based on their .

• A)contribution margins
• B)degree of tangibility
• C)degree of newness
• D)costs to manufacture/provide
• E)prices

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Definitions:

Eschar

A thick layer of dead tissue and skin that develops over a deep burn wound.

Laparoscopic Appendectomy

A minimally invasive surgical procedure to remove the appendix through small incisions using a camera and specialized instruments.

Primary Intention

The process by which a wound heals under conditions that promote regeneration of the injured tissue, leading to minimal scarring.

Secondary Intention

A wound healing process where the wound is left open and fills with granulation tissue before it is eventually covered by epithelial tissue.