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Customers usually know a good deal about ,are loyal to specific brands,and spend little,if any,time comparing alternatives.
NREM Sleep
A phase of sleep characterized by non-rapid eye movements, during which restorative processes occur in the body and brain.
EEG Activity
A recording of the electrical activity of the brain, typically measured using electrodes placed on the scalp.
Muscular Activity
Physical actions and movements resulting from the contraction and relaxation of muscles.
Cognitive Activity
The cognitive activities that enable the acquisition of understanding and information, encompassing thought, awareness, memory, assessment, and resolving issues.
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