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The first step in the product adoption process is to create interest.
Boeing
An American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, and telecommunications equipment worldwide.
Generation
A group of individuals, born and living around the same time, who experience similar societal events and cultural phenomena.
Culture Group
A collection of individuals who share similar values, beliefs, and customs, often connected by a common ethnicity or geographical region.
Age Group
A category of people classified together based on their age, often used for demographic, marketing, or research purposes.
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