Examlex
Simulated test marketing allows the company to determine where in the store the product should be placed to maximize sales.
Cognitive Dissonance Theory
A theory suggesting that individuals experience psychological discomfort when they hold two or more contradictory beliefs, values, or ideas and are motivated to resolve this inconsistency.
Attribution Theory
The theory concerned with how individuals deduce the causes of their own and others' behavior.
Social Exchange Theory
The theory that our social behavior is an exchange process, the aim of which is to maximize benefits and minimize costs.
Foot-In-The-Door Phenomenon
A psychological strategy where getting a person to agree to a small request increases the likelihood they will agree to a larger request later.
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