Marketers Classify Innovations into Three Categories Based on Their Degree

question 66

Essay

Marketers classify innovations into three categories based on their degree of newness.Explain these categories.Include what role the consumer has in each of these innovations.

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Definitions:

Myelin

A fatty substance that surrounds and insulates the axons of many neurons, improving the speed at which electrical impulses propagate along the nerve cells.

Skin Cells

The cells that constitute the outermost layer of the human body, playing crucial roles in protection, sensation, and regulation.

Neurons

Specialized cells in the nervous system that transmit information to other nerve cells, muscle, or gland cells.

Glia

Non-neuronal cells in the central and peripheral nervous systems that do not produce electrical impulses but are critical for the support, protection, and nutrition of neurons.