CRM Firms Focus on Increasing Their ,Not Share of the Market

question 134

Multiple Choice

CRM firms focus on increasing their ,not share of the market.

• A)mass customization
• B)usage occasions
• C)perceptual map
• D)segment profile
• E)share of customers

---

Definitions:

Comparative Advantage

The capability of a company, individual, or country to manufacture a product or offer a service with a reduced opportunity cost than competing entities.

Specialization

The process of focusing efforts and resources on a limited range of activities, goods, or services to gain efficiency or expertise.

Opportunity Cost

Declining the opportunity for potential benefits from a range of alternatives upon selecting one.

Cell Phones

Portable telecommunication devices that allow users to make voice calls and access various digital services over cellular networks.