Customizing Web Advertising So That People Who Log on in Different

question 146

Multiple Choice

Customizing Web advertising so that people who log on in different places will see ad banners for local businesses is known as _ .

• A)geodemography
• B)positioning
• C)income
• D)ethnicity
• E)geocoding

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Definitions:

Goods and Services

The output produced by a society, including tangible products (goods) and intangible items (services) that fulfill human wants or needs.

Capital

Economic resource that is used to produce goods and services, including buildings, machinery, and equipment.

Financial Assets

Resources having economic value that are held by an individual or corporation, primarily including stocks, bonds, and cash equivalents.

Entrepreneur

A profit-seeking decision maker who starts with an idea, organizes an enterprise to bring that idea to life, and assumes the risk of the operation