Which of the Following Statements About Customer Relationship Management (CRM)programs

question 143

Multiple Choice

Which of the following statements about customer relationship management (CRM) programs is true?

• A)To succeed,all companies should engage in CRM every time they interact with a customer.
• B)Only consumer marketers can benefit from the use of CRM programs.
• C)Internet technology is viewed as a barrier to the implementation of CRM programs.
• D)CRM programs include any touchpoint that is a point of interface between he customer and a company.
• E)The success of a CRM program relies on its use of mass communication channels.

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