CRM Firms Focus on Increasing Their ,Not Share of the Market

question 134

Multiple Choice

CRM firms focus on increasing their ,not share of the market.

• A)mass customization
• B)usage occasions
• C)perceptual map
• D)segment profile
• E)share of customers

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Definitions:

Incremental Cash Flows

The additional cash flow generated by a company as a result of a decision to undertake a new project or investment.

Capital Budgeting

The process by which a business evaluates and selects long-term investments that are worth more than the cash they cost.

Sunk Costs

Costs that have been incurred and cannot be recovered, not affecting future business decisions.

Tax Liability

The amount of taxation that a business or individual owes to a taxing authority, typically calculated based on income or transactions.