An Area That Is NOT a Focus of Customer Relationship

question 31

Multiple Choice

An area that is NOT a focus of customer relationship management (CRM) is _.

• A)high value customer
• B)customer equity
• C)share of customer
• D)lifetime value of the customer
• E)promotions in a retail store

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Definitions:

Common Stock

Equity ownership in a corporation, giving shareholders voting rights and a share of the company's profits through dividends.

Cumulative Nonparticipating Preferred Stock

A type of preferred stock that accumulates unpaid dividends but does not have a right to share in the company's earnings beyond the agreed rate.

Cash Dividends

Payments made by a company to its shareholders out of the company's profits in the form of cash.

Fair Market Value

It's the price at which an asset would change hands between a willing buyer and a willing seller, each having reasonable knowledge of all necessary facts.