Harley- Davidson's User Profile Includes Both Thrill- Seeking and Affinity

question 12

Multiple Choice

Harley- Davidson's user profile includes both thrill- seeking and affinity for a countercultural image.In addition to demographics,H- D uses segmentation to target their markets.

• A)socioeconomic
• B)psychographic
• C)behavioral
• D)geodemographic
• E)value analysis

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Definitions:

Queens

A borough of New York City, known for its ethnic diversity, or female monarchs of a country.

Manhattan

Manhattan is one of the five boroughs of New York City, known for its dense population, iconic landmarks, and significant cultural, financial, and social influence.

Bias

Prejudice in favor of or against one thing, person, or group compared to another, usually in a way considered to be unfair.

Negative Messages

Refer to communications that convey criticism, pessimism, or disapproval, which can impact an individual's emotions and behaviors negatively.