CRM Firms Focus on Increasing Their Share of the Customer's

question 80

Multiple Choice

CRM firms focus on increasing their share of the customer's business because _.

• A)it is usually easier but more expensive to keep an existing customer than to get a new customer
• B)customers come and go so quickly
• C)it is easier and less expensive to keep an existing customer than to get a new customer
• D)it is harder but less expensive to keep an existing customer than to get a new customer
• E)it is always hard and expensive to get new customers

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Definitions:

Personal Characteristic

A distinctive trait or quality defining an individual, which may include personal attributes, values, and habits.

Civil Rights Act 1991

An act that provides the right to trial by jury on discrimination claims and introduces the possibility of emotional distress damages and limited punitive damages.

Compensatory Damages

Financial compensation awarded to plaintiffs in legal cases for the loss or injury they have suffered.

Sexual Harassment

Unwanted sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.