Customer Relationship Management (CRM)programs Are Also Known as

question 110

Multiple Choice

Customer relationship management (CRM) programs are also known as .

• A)market segmentation strategies
• B)one- to- one marketing
• C)undifferentiated marketing
• D)marketing with a product- orientation
• E)transactional marketing programs

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Definitions:

Rich Medium

A communication channel that allows for the transmission of complex, nuanced information, often involving multiple cues or types of feedback.

Lean Medium

A communication channel characterized by minimalism and efficiency in conveying messages without excess information.

Performance Review

A formal assessment in which an employee's job performance is evaluated, typically on an annual basis, to discuss achievements and areas for improvement.

General-to-specific

An organizational approach that starts with broad, general statements and gradually narrows down to more specific details or examples.