The First Step in Developing a Positioning Strategy Is to

question 137

Multiple Choice

The first step in developing a positioning strategy is to .

• A)analyze the competitors' position in the marketplace
• B)create a product with a competitive advantage
• C)create target markets
• D)identify segmentation variables
• E)set the marketing communications budget

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The capital city of Italy, known for its ancient history, art, and architecture.

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