A Description of How Business- To- Business Marketing Differs from Consumer

question 117

Multiple Choice

A description of how business- to- business marketing differs from consumer marketing must include the fact that business- to- business marketing _.

• A)involves more frequent purchases than are made in the domain of consumer marketing
• B)has only a single individual in the role of decision maker
• C)has a high number of purchases that are low risk and low cost
• D)has derived demand
• E)is not geographically concentrated in certain areas

---

Definitions:

Marketing Activity

Any action or task carried out by a company to promote and sell its products or services, including advertising, sales, distribution, and market research.

Marketing Metric

A measurement used to evaluate, compare, and track the effectiveness or performance of marketing activities, campaigns, or strategies.

Competencies

A blend of knowledge, skills, abilities, and behaviors that enable an individual or organization to be effective in a wide range of jobs and contexts.

Customer Service

The assistance and support provided by a company to those who buy or use its products or services.