Which of the Following Statements About Organizational Marketing Is NOT

question 50

Multiple Choice

Which of the following statements about organizational marketing is NOT true?

• A)Organizational marketers have a narrow customer base and a small number of buyers.
• B)Organizational marketers are geographically concentrated.
• C)Some consumers are included in the market.
• D)Most demand for organizational products is derived and inelastic.
• E)The size of purchases made in organizational marketing is much larger than those made in consumer marketing.

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Definitions:

Selling and Administrative Expense

Costs related to the selling of products and the administration of a business, excluding manufacturing costs.

Master Budget

An inclusive financial planning document that consolidates all of a company’s individual budgets and plans for the upcoming fiscal period.

Production Budget

A financial plan that estimates the number of units that need to be manufactured to meet sales goals and inventory requirements.

Cash Budget

An estimate of cash inflows and outflows for a business or project over a specific period of time, used for managing liquidity and ensuring financial stability.