Juana Looked at Her September Issue of O Magazine and Did

question 98

Multiple Choice

Juana looked at her September issue of O magazine and did not see anything of interest.After her mother was diagnosed with bipolar disorder,she found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem.The fact that the boring issue became quite interesting is due to .

• A)sociocultural influences
• B)perceptual selection
• C)the hierarchy of needs
• D)subliminal messaging
• E)segment selectivity

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Definitions:

Benefit

A favorable result the buyer receives from the product because of a particular advantage that has the ability to satisfy a buyer’s need.

Trial Close

A sales technique where the seller proposes a closing question or statement to gauge the buyer's readiness to complete the purchase.

Selling Point

A feature or benefit of a product that makes it attractive to potential buyers.

Presentation

The act of showing and explaining the content of a topic to an audience or listener, often used in the context of sales, education, or corporate meetings.