A Is a Set of People a Consumer Wants to Please

question 57

Multiple Choice

A is a set of people a consumer wants to please or imitate.They are evaluated for what they wear,where they go,what brands they buy,and so on.

• A)social class group
• B)perception group
• C)culture group
• D)reference group
• E)family lifestyle group

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Definitions:

Pricing Obstacles

Challenges or factors that prevent a company from setting prices at the desired level or according to its strategic objectives.

Supply Chain

The entire system comprising people, organizations, resources, processes, and technology responsible for bringing a product from its raw material state, through manufacturing, to its final delivery to the consumer.

Demand Forecasts

are predictions about future consumer demand for products or services, based on historical data, market trends, and analysis, used for planning purposes.

Consumer Demand

Consumer demand refers to the desire and ability of purchasers to acquire goods or services at a given price.