The Bandwagon Effect Is an Accurate Description of

question 63

Multiple Choice

The bandwagon effect is an accurate description of .

• A)how people move from one social class to another
• B)how some consumers buy Tide brand or Cheer brand instead of generic laundry detergent
• C)how synergistic shopping behavior occurs when there are no situational influences
• D)the life cycle of status symbols
• E)the conformity that often happens at home shopping parties

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Definitions:

Psychographic Segmentation

The process of dividing a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.

Marketing Mix

The set of controllable tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.

Distinctive Understanding

A unique comprehension or insight that sets an individual or concept apart from others.

Complex Product

A product that is made up of multiple components and involves intricate features, requiring a detailed understanding and specialized knowledge to use or maintain.