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Explain Why Focus Groups Among Leisure and Business Travelers Would

question 138

Essay

Explain why focus groups among leisure and business travelers would be an effective research method to understand Priceline's consumers for a product that did not yet exist.


Definitions:

Goblet Cells

Unicellular glands that secrete mucus

Circulatory System

The body system consisting of the heart, blood vessels, and blood, responsible for transporting nutrients, oxygen, and wastes among cells and the external environment.

Connective Tissue

Tissue that supports, binds together, and protects tissues and organs of the body, characterized by few cells and a large amount of extracellular matrix.

Lymph

The colorless fluid within the lymphatic vessels that is derived from blood plasma; contains white blood cells; ultimately lymph is returned to the blood.

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