Every Six Months,Doug Is Asked to Fill Out a Survey

question 73

Multiple Choice

Every six months,Doug is asked to fill out a survey in which he is asked when he expects to buy a new vehicle and what type and model he plans to purchase.Doug along with a group of consumers with similar buying habits has been participating in this survey for the last eight years.The gathering of this quantitative data would be an example of descriptive research using .

• A)a cross- sectional design
• B)ethnographic research
• C)a hierarchical format
• D)a longitudinal design
• E)latitudinal tracking

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Definitions:

Chief Information Officer

A top executive responsible for managing and implementing information and computer technologies to achieve the organization's goals.

Top Managers

Individuals who hold the highest management positions within an organization and are responsible for setting strategic goals and ensuring their achievement.

Board of Trustees

A group of individuals elected or appointed to oversee and govern the activities of an organization, typically non-profit organizations, educational institutions, or hospitals.

Middle Management

Managers who are positioned between the highest level of executive leadership and front-line employees, responsible for implementing company strategies and policies.