Plan- It Marketing Would Do by Running Focus Groups to Understand

question 15

Multiple Choice

Plan- It Marketing would do by running focus groups to understand the mindset of the key target audiences and their reactions to Priceline's business model.

• A)exploratory research
• B)experiential research
• C)descriptive research
• D)ethnography
• E)projective data

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Definitions:

Volume

The level of sound intensity or loudness, often considered in communication to emphasize or convey emotion.

Intonation

The variation of pitch while speaking, which can change the meaning of words and sentences.

Pitch

A presentation or proposal designed to persuade or inform an audience about a particular idea, product, or service.

Tempo

The speed at which a piece of music is played or the pace of an activity.