To Determine What Type of Information to Add to Its

question 119

Multiple Choice

To determine what type of information to add to its website in order to attract more visitors,an Internet company could look at the 2002 survey by American Online/Roper Starch Adult Cyberstudy,which showed the primary activities Americans are most likely to engage in when surfing the Internet.This cyberstudy would be an example of .

• A)a primary external data source
• B)data mining
• C)a primary internal data source
• D)project data
• E)a secondary data source

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Definitions:

Operational Efficiency

The ability of an organization to minimize input and operational costs while maximizing output or productivity.

Internal Controls

Procedures and measures implemented by a company to ensure the integrity of financial and accounting information, promote accountability, and prevent fraud.

Internal Control

Internal control comprises the procedures and processes implemented by a business to safeguard assets, enhance the reliability of accounting records, and promote efficiency.

Authority

The power or right given to an individual or body to make decisions, issue commands, and enforce obedience within a specific scope or area.