A Process That Determines What Information Marketing Managers Need and Gathers,sorts,analyzes,stores,and

question 61

Multiple Choice

A process that determines what information marketing managers need and gathers,sorts,analyzes,stores,and distributes relevant and timely information to users is a _ _.

• A)marketing data analysis
• B)marketing information system
• C)marketing research project
• D)primary data collection
• E)secondary and primary data collection

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Definitions:

Break-even Point

The production level or sales volume at which total revenues equal total expenses, resulting in no net profit or loss.

Break-even Point

The level of production or sales at which the revenues of a business equal its costs, resulting in neither profit nor loss.

Total Contribution Margin

This refers to the total amount of revenue left over after deducting all variable costs, indicating the total contribution towards covering fixed costs and generating profit.

Break-even Point

The point at which total revenue equals total costs, resulting in no profit or loss for the business.