In the British Isles,Guinness Brewery Was Given the Right to Produce

question 2

Multiple Choice

In the British Isles,Guinness brewery was given the right to produce and market Budweiser beer by Anheuser- Busch,its U.S.brand owner.Because Guinness pays Anheuser- Busch royalties for the use of its brand,this would be an example of a .

• A)joint venture
• B)marketing mix alliance
• C)direct investment by Anheuser- Busch
• D)licensing agreement
• E)franchising agreement

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