The Product- Market Growth Matrix

question 141

Multiple Choice

The product- market growth matrix .

• A)is a graphic illustration of what tactics should be used within a marketing strategy for products at different growth stages
• B)lists strengths,weaknesses,opportunities,and threats that can impede the growth of a market
• C)helps top management identify and label their various SBUs
• D)graphically illustrates whether a manager should use personal marketing communications or mass- marketing communications
• E)provides managers with four different fundamental marketing strategies-- market penetration,market development,product development,and diversification

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Definitions:

Justice Approach

A way to base decisions on the basis of fairness

Ethical Decision-Making

The procedure of scrutinizing and opting for alternatives that adhere to principles of ethics.

Rights Approach

A decision-making method based on using moral principles that least infringe on the entitlements of others.

Moral Principles

Fundamental beliefs about what is right and wrong that guide an individual's behavior and decision-making.