The Is the Most Fundamental Part of the Marketing Mix

question 88

Multiple Choice

The is the most fundamental part of the marketing mix.

• A)price
• B)product
• C)people
• D)distribution
• E)production

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Definitions:

Price Index

A statistical measurement that shows changes in the price level of goods and services over time, indicating inflation or deflation.

Inventory Value

The total cost or market value of all the goods and materials held by a company intended for sale.

Retail Inventory Method

An accounting method used by retailers to estimate inventory value by converting the retail price of inventory to a cost basis using a cost-to-retail percentage.

Gross Profit Method

A method used in accounting to estimate the value of a company's inventory by applying the gross margin ratio to net sales.