In Recent Years Security Regulations,driven by the Federal Government Through

question 48

Multiple Choice

In recent years security regulations,driven by the federal government through the Transportation Safety Administration,impacted Southwest Airlines.These regulations are part of the affecting this airline.

• A)internal environment
• B)market development strategies
• C)diversification strategies
• D)external environment
• E)competitive intelligence

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Definitions:

Cooperative Advertising

A marketing arrangement in which the manufacturer and the retailer share the expense of advertising.

Manufacturer's Products

Items produced by a company for sale, often characterized by their brand, quality, and functions.

Local Advertising

Advertising strategies and campaigns targeted at the local market or community, often to promote local businesses and services to nearby consumers.

Resellers' Sales Forces

The sales personnel employed by resellers who are responsible for selling products or services to the end customer.