Which of the Following Factors Is Most Likely to Be

question 22

Multiple Choice

Which of the following factors is most likely to be used to create store atmospherics?

• A)store layout
• B)price points
• C)sales promotion
• D)event sponsorship
• E)employee training

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Definitions:

Direct Investment

The purchase or acquisition of a controlling interest in foreign business enterprises, leading to influence or management rights.

Joint Venture

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company.

Exporting

The process of selling goods or services produced in one country to a buyer in another country, typically seen as the initial step in entering international markets.

Trade Barriers

Restrictions imposed by governments on the free exchange of goods and services between countries, which can include tariffs, quotas, embargoes, and regulations.