Factors That Increase a Firm's Emphasis on Include Purchases That

question 78

Multiple Choice

Factors that increase a firm's emphasis on include purchases that are "new tasks" for a customer and transactions that require negotiation.

• A)mass marketing
• B)cross- promotion
• C)personal selling
• D)direct marketing
• E)public relations

---

Definitions:

Selling

The process of persuading someone to purchase a product or service, involving various techniques to close sales.

Renting

The process of leasing or borrowing an asset or property for a specified period of time in exchange for a fee.

Ultimate Consumers

The end users of a product or service who are not looking to resell it; the final buyers.

Retail Outlet Classification

The categorization of retail stores based on factors such as size, location, product range, and sales method.