What Are Two Major Forms of Direct- Response Television Marketing

question 110

Multiple Choice

What are two major forms of direct- response television marketing?

• A)home- selling and toll- free response
• B)home television response and attention commercials
• C)home shopping networks and infomercials
• D)call- in response and Web- site response
• E)home shopping networks and podcasts

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Definitions:

Disposition

The act of disposing, selling, or transferring property or assets, often as part of a legal settlement or estate management.

Inter Vivos Trust

A trust created and implemented during the lifetime of the grantor to manage or protect assets.

Mental Capacity

The legal ability of a person to make decisions or enter into a contract, which requires understanding and appreciating the implications of one's actions.

Valid Contract

An agreement that has met all legal requirements, making it enforceable by law.