There Are Three Steps Involved in Creating a Public Relations

question 42

Multiple Choice

There are three steps involved in creating a public relations campaign.The first step is to .

• A)pretest components of the proposed public relations campaign
• B)conduct a SWOT analysis
• C)recruit and train public relations specialists
• D)develop objectives
• E)formulate a mission statement

---

Definitions:

Materials Price Standard

The predetermined cost of materials that should be incurred under efficient operating conditions.

Predetermined Overhead Rate

A rate calculated before a period begins, used to allocate estimated overhead costs to products or services based on a chosen activity base.

Standard Activity Index

A benchmark used to measure the amount of activity, productivity, or performance in a given scenario, often compared to an industry standard.

Budgeted Overhead Costs

The estimated costs related to the indirect aspects of manufacturing or service delivery that are planned for a specific period.